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Determining Sample Size: What Factors Matter for Brand Awareness Research?
This is the second post in a series of blog entries on how to plan out and execute a brand awareness research project. In the previous post, I shared 8 research design factors to consider when...
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Brand Awareness Research: 5 Business Benefits
Image provided by: Naypong Last week, I wrote a blog post explaining and sharing six examples of commonly used types of B2B brand awareness survey questions. This week, I will share five business...
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6 Alternative Methods for Measuring Brand Awareness
As I mentioned in my previous post on the 5 business benefits of brand awareness research, a brand awareness survey requires time to plan and can be expensive to implement. Therefore, it is often times...
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15 Brand Awareness Survey Invitation Tips
image provided by: KROMKRATHOG / FreeDigitalPhotos.net Over the last several weeks, I have written a series of blog entries on how to plan-out a brand awareness research project and discussed several...
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Brand Awareness Survey: Customized Survey Invitation
Image provided by: BostonBruins.com This is the last post in a series of blog entries on how to plan out and execute a brand awareness research project. Last week, I shared 2 brand awareness survey...
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